With so much content surrounding consumers, attention span is now just 8s and on top ad blockers protect consumers from your messages. With our interactive platform which makes your content segmented, sequenced and snackable we are able to guarantee a minimum 3 times increase in time spent. This deeper engagement increases Brand Preference and drive consumers from Awareness to Consideration.
Consumers engaged to become advocates and empowered with product knowledge, recognition and special offers are not only happy to buy your product again but also refer their friends whether it is for sampling, for joining your CRM or for buying from your online shop, via a trackable and attributable link. Between an intrusive banner ad and a chat message from a friend, it is clear which one gets clicked more. This results in your brand getting more conversions with the same $ spend, thus boosting your marketing ROI.
Social conversations, online as well as offline, have a strong impact on purchase decisions. Our model stimulates an interactive dialogue with your consumers seeking their opinions and feedback while also offering them tips to get the most out of their purchase. This creates a cohort of satisfied consumers who are happy to talk about your product on not just their social media timelines, but also on dark social channels like Facebook groups, WhatsApp, Messenger and also in day-to-day offline conversations. This is human media in action.
Online reviews are one of the most trusted sources of information for potential buyers, and have a massive influence on purchase. However there is more to reviews than just quantity. For reviews to influence purchase they need to be rich and detailed enough to be helpful and recent enough to be relevant. Our model ensures that there is a regular and growing stream of genuine and high quality reviews on your products on various online channels. With Bazaarvoice integration, we also make it easy for you to showcase these reviews across different channels.
Consumer content aka UGC is trusted 6x more than professional produced brand content and upto 9x more than influencer content. No wonder consumers spend 90% more time on website pages with UGC galleries and digital ads with UGC have a 50% higher click rate compared to ads with brand images. Advocates created by our engagement programs provide you such trusted content in a wide variety of formats - stories, photos, memes, testimonial videos, with full usage rights. Some advocates have even featured in brand ads and fronted launch conferences.
Imagine having 1000s of real and engaged target consumers available for generating insights, verbatims, claim data, concept testing and even in-home visits, at a fraction of the cost of traditional market research and at twice the speed. Add to that the ability to have follow up drill down based on initial response and you have an amazing engine to power your marketing and innovation. Consumers turned into advocates, using our model, offer your brands this ability to colloborate in real time efficiently.